Year: 2017

Have you ever walked into a store where they sell computers or smartphones and then idly fiddled around with the products on display? Well, we are just the same as you! The fact of the matter is that human beings are curious about anything new. We examine it in an attempt to see if it […]

“Different strokes for different folks.” – Origin Unknown You know the old saying… well; you have just read it so we won’t repeat it. What works for one type of customer will not bring in the same results for another. We are all as different as we are the same. Some people will engage via […]

Content Is King – The Title Of The 1996 Bill Gates Essay Back in good ol’ 1996, Bill Gates wrote an essay on the future of content on the Internet. He said that content is where the real Internet money would be and he was not wrong. Fast forward to the present day and you […]

“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” – Richard Branson Within almost every company, especially IT reseller companies, you will have your strategy sessions and kick-off meetings. Without these meetings, you will end up without a strategy and none of your projects will […]

“Always do your best. What you plant now, you will harvest later.” Og Mandino If you do your best now, you will eventually become the best. That is how I understand this quote, and this brings me to today’s topic: When you do your best when it comes to vendor funded marketing, then you will […]

CFO: What happens if we train them and they leave? CEO: What happens if we don’t and they stay? You’ve probably seen this little gag before. Has this conversation ever been heard in your boardroom? As you know, skills development is any company’s social responsibility and it will help your BBBEE score at the same […]

Last time, we talked about whisking away your preferred clients to Silicon Valley to immerse them in the latest technology that you want to sell to them. But did you know that vendor funded marketing could also enable you to take your clients to global conferences? You read that right. Your vendor can cover the […]

I hear and I forget, I see and I remember, I do and I understand.   – Confucius Confucius was right. You will understand something if you are hands-on with your approach. And what better way to be hands-on than to actually meet and greet the developers of the latest technology on their own turf? […]

True fans are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery. – Seth Godin A huge marketing activity will definitely get your IT Reseller Company noticed, not only by your existing and potential customers, but also by the leaders in your industry. It should […]

The one thing I will never understand is this: When a company faces financial troubles and prospects are dire, the first budget they cut is the marketing budget. It’s so backwards because you will ultimately rely on marketing to bring in new customers and to remind your existing customers of how awesome you are. So […]