The secret of getting ahead is getting started.
– Mark Twain

You may look at the title of this blog post and roll your eyes. The sarcastic among us may say something along the lines of, “Nooo, really?” and the rest of us will talk about no-brainers and how stating the obvious is not necessary. I just want to take a moment to challenge that statement. Sometimes stating the obvious is exactly what we need to do in order to remember the basics. It would, however, be wise of me to say that I am not talking about your income right now. I am talking about the way that vendor funding can work and will work for you, the IT reseller, if you apply the basics correctly.

Focus on Sales – Repeat

You are what you repeatedly do. Excellence is not an event – it is a habit.
– Aristotle

You made a great sale due to your marketing tactics—fantastic! Instead of resting on your laurels, call out, “Next!” You can use your current vendor funding to market your company properly so that you can sell more and earn more—this will lead to even bigger things.

Show Them Your Hard Work and Worth

It’s not about having the right opportunities. It’s about handling the opportunities right.
– Mark Hunter

Vendors are more eager to work with a reseller who not only wants to work hard at selling their products, but also knows how to handle marketing opportunities in such a way that sales are boosted exponentially with each and every endeavour. And as it should be, your hard work will be rewarded. Your vendor funded marketing depends on how much you sell. In this way, you can create a snowball and keep growing your company’s earnings through marketing paid for by your vendors. I have seen this escalation happen for all my clients and I know how much this means to them – especially if they were an IT reseller just starting out.

If you would like to know more about vendor funded marketing and how you can grow your vendor funds, click here to get in touch with me.