Be precise. A lack of precision is dangerous when the margin of error is small. – Donald Rumsfeld Vendor funded marketing can be quite intimidating. We have personally met with quite a few resellers who are afraid of putting out their bowl to catch the gold raining down from vendors. Some do not even know […]
Category: Vendor Funded Marketing
You Don’t Need Your Own Resources
When money realizes that it is in good hands, it wants to stay and multiply in those hands. – Idowu Koyenikan Here at The Marketing Hub, we are passionate about our clients and their success. We do the marketing on your behalf and you can be sure that we know how to do this because […]
The More You Invest, The More You Get
If you invest nothing, the reward is worth little. – Richelle E. Goodrich South African companies constantly need to improve their employees, especially our previously disadvantaged employees. Not only is this uplifting to those who need to support their families and need to aspire to a bright future, it is also good for the country’s […]
The More You Sell, The More You Get
The secret of getting ahead is getting started. – Mark Twain You may look at the title of this blog post and roll your eyes. The sarcastic among us may say something along the lines of, “Nooo, really?” and the rest of us will talk about no-brainers and how stating the obvious is not necessary. […]
Guaranteed Claiming
Only those who will risk going too far can possibly find out how far one can go. – T. S. Eliot In my experience, some business owners are aware of vendor funded marketing but they do not even begin the approach because they are afraid that they would not be able to claim at the […]
Drive Business and Your Brand with Other People’s Money
Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing. – Simon Mainwaring Marketing drives your business. Marketing drives your brand. At […]
Don’t Get Caught in a Trap
Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values. – Simon Mainwaring By now, you should be singing about vendor funded marketing from the rooftops. But, as […]
Marketing that Doesn’t Cost You
Money coming in says I’ve made the right marketing decisions. – Adam Osborne Marketing can be costly but, by now, you know all about Vendor Funded Marketing for IT resellers. You can fund your marketing events and campaigns solely by using the money you receive as Vendor Funded Marketing. But as soon as you find […]
The Funding Loop
If you work for an IT re-seller and you have never heard of Vendor Funded Marketing, then you are in luck. Because today is the day that I tell you about creating a Funding Loop using Vendor Funded Marketing. In fact, we should call it a Funding Snowball because this keeps getting bigger and bigger […]
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