The Brand in a Box package is a cost effective, easy to implement and holistic branding solution, which you can use to give your company a professional image and competitive advantage in the market in which you operate.
The package utilises various services from the Marketing Hub including:
Strategy:
Setting the Brand Platform – To start with we conduct a workshop with key role players within your company, in order to clarify and finalise a “Brand Blueprint” for your company. This information is documented and will be used to inform all marketing activities and applications for your business going forward.
Branding:
Setting a Corporate Identity (CI) – Setting a CI is about more than simply creating a logo. A CI is about ensuring that all activities of a business are aligned to the organisation’s brand attributes and personality. All elements, in terms of the brand, should be consistently applied; from colours used, to styles and even in what you say and what you do, this in turn differentiates companies in the marketplace.
We will create a four page CI style guide, including logo use, fonts and colour styles which will be applied to the following elements:
- Logo creation or modification
- Business card design
- Complimentary slip template, letterhead template, Power Point template, Word template
- Two page company profile
Electronic Marketing
Web site development – we will align your businesses website design with the core essence of the brand and your Corporate Identity. Since a corporate website is in essence an organisation’s ‘first impression’ to prospective clients, it is important to have a website and profile that accurately reflect what you stand for and what you offer to the market.
The site’s main objective is to portray a professional image of your new company, providing information about your service offering and happenings within the company.
We will create a basic four page website, including an online enquiry form and the following navigation:
- Home
- About Us
- Services
- Contact Us
Web site and e-mail registration – We will register your “.co.za” domain name, which can include up to a maximum of 5 pop3 mail box accounts and 20 e-mail aliases.
Hosting and Search Optimisation – These days when people are looking for something, they will ‘Google it’ to find what they are looking for. It is imperative that prospects can find your business on the web and that your website is optimised for online searches. We will ensure your site is optimised for search and we will then host your website for the duration of a 12 month period.
Communication
Proof reading and editing – You may need assistance in editing and proof reading content to go onto your 4 page website and 2 page Company profile. We will assist with the proof reading and editing process. Should you, however, require us to develop the content from scratch; we can assist in this process. Content that is developed will then be used in various forms of marketing and business communication into the future.